Replace your $400-a-year appraiser website in an afternoon, for around a dollar a month.
Free 25-minute lesson. The exact AI tools, prompts, and steps I used to retire my old site. No card, no commitment.
You've been paying for the same website since the 2000s.
Most appraisers I talk to are paying $400 to $800 a year for a website that hasn't substantially changed since the iPhone 4. Same templates. Same fonts. Same load times. Same mobile experience.
Meanwhile your portal clients are searching on their phones, expecting sites that load in two seconds, and bouncing when they don't.
The math doesn't work anymore. The technology to replace what you have exists, it's free, and it's not hard.
The conference ticket pays for itself in saved hosting fees within six months. This lesson shows you the exact steps to make the switch.
What I'll show you, in 25 minutes.
In about half the time it takes to drive to a comp inspection, you'll see:
- 1 The exact prompts I gave Claude to design a clean, mobile-first appraiser site that ranks better in Google than what most of us are running now.
- 2 How to deploy it on Netlify by dragging a folder onto a webpage. Hosting is free. There's no server setup.
- 3 How to redirect your domain's DNS so your existing web address points to the new site without losing your email or anything else.
- 4 The cost comparison. $400 a year for what you have now, against roughly $12 a year for the domain. Netlify hosting is free at the volume any single appraiser will ever need.
You don't need to be technical. You need to be willing to follow along with a video and click through some settings on your registrar.
I'm not a marketer. I'm an appraiser.
I'm Hansel Dobbs. Second-generation residential appraiser, twenty years in valuation, MNAA and CDEI designations. I run the Appraisify AMC and chair the ATA Legislative Committee.
I built ValuSignal because I was tired of conferences that talked about the future of valuation without ever actually showing you anything you could use on Monday morning.
The free lesson on this page is the same lesson I'm sharing with appraisers who register for ValuSignal 2026. If you find it useful and want the full hands-on workshop, the conference is September 18 to 19, virtual. If you don't, the lesson stands on its own and saves you $400 next year either way.