Agent Pricing Lab

Price With Confidence

From fundamentals to advanced pricing strategy, plus UAD 3.6, winning reconsiderations, and how to work with appraisers without friction.
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Comp selection that holds up
Pick comps that an appraiser can actually use and explain why.
Adjustments & support, simplified
Make clean, defensible calls on condition, quality, and upgrades.
Reconsiderations that win
Submit evidence the right way—tight, relevant, hard to ignore.
Working with appraisers, no friction
Same goal, different language. Learn what moves the value needle.
Ask The Appraiser

Agent Pricing Lab · ValuSignal 2026

Ask the
Appraiser
Anything.

A 3-hour live forum. Real appraisers. Real answers about UAD 3.6, comp strategy, and how to protect your deals.

John Copulos

John Copulos

Founder, Ask The Appraiser
80,000-agent community

UAD 3.6 Comp Selection ROV Strategy Live Q&A 3 Appraisers
Join the Ask The Appraiser Community →

+ 3 additional appraisers joining live

John Copulos, Ask The Appraiser

Major Speakers

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Founder of Ask The Appraiser
John Copulus
Agent Pricing Lab
Market Dynamics
Best Practices
Day 2
John Copulus

John Copulos is the owner of Copulos and Associates Real Estate Appraisers and the founder of Ask The Appraiser, a professional community of more than 80,000 real estate agents on Facebook.

Through his appraisal practice and educational platform, John focuses on helping agents and industry professionals better understand the valuation process, bridging the gap between appraisers and the broader real estate community.

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Founder and CEO of Oscar Mike Appraisal Group
Paul Ryll
Agent Pricing Lab
New Revenue Playbook
Day 1
Paul Ryll

Paul Ryll, a Certified General Appraiser in multiple states, is a designated member of the Royal Institute of Chartered Surveyors. He serves on the board of the South Carolina Professional Appraisers Coalition and is the Chair of the Legislative Committee and the Chair of the Education Committee of this same organization. He is also appointed to The Appraisal Foundation Advisory Council where he serves as the Chair of the Membership Committee and Co-Chair of the Nominating Committee.

Paul owns Oscar Mike Appraisal Group, an international appraisal firm specializing in both residential and commercial real estate valuation, appraiser education, and appraiser technology. He has created and is launching the second national PAREA program under his company and continues his commitment to provide the appraisal industry with new, well trained appraisers. He earned a Master of Science degree from Johns Hopkins University and served his country in the United States Marine Corps.

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Managing Director - ValuationNEXUS
Chris Hunt
Agent Pricing Lab
Business Growth
Day 2
Chris Hunt

Chris brings more than 25 years of leadership experience across the valuation landscape to his role as Managing Director of ValuationNEXUS. A Certified Residential Appraiser, Chris has held senior positions at Fannie Mae and appraisal management companies including Clear Capital, and most recently served as Chief Operating Officer of International Valuation Group (IVG).

With a career encompassing appraisal expertise, operational excellence, and technology innovation, Chris leads the strategy and execution of ValuationNEXUS AMC operations. His focus is on building a best in class Business Purpose Lending AMC by enhancing speed, quality, consistency, and transparency while reinforcing the independence and reliability of the valuation process.

Known for his people-first mindset and ability to balance strategic vision with hands-on execution, Chris is committed to building processes and systems that support the vision of ValuationNEXUS to deliver faster, clearer, and more trusted valuation outcomes.

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Chief Appraiser, NAN
William (Bill) Waltenbaugh
Agent Pricing Lab
Best Practices
Appraisal Process
Day 2
William (Bill) Waltenbaugh

William is a Certified Residential Appraiser with over 35 years in the property valuation industry. In his early years, he built a reputation for delivering exceptional valuation services to a diverse clientele.

In 2010, Bill advanced his career by taking on pivotal roles as the Chief Appraiser for multiple Appraisal Management Companies (AMCs) and a national lending institution. In these capacities, he was instrumental in steering the firms toward excellence by overseeing functions ranging from quality assurance and vendor management to rigorous compliance with industry regulations.

Currently, Bill serves as Chief Appraiser at Nationwide Appraisal Network (NAN), where he continues to leverage his vast experience and deep knowledge to advance NAN's commitment to technology, communication, and accountability.

Looking ahead, Bill is passionate about the evolution of the valuation industry, particularly in product development and modernization. He is enthusiastically open to forming synergistic partnerships with like-minded professionals who share his vision for driving innovation and elevating industry standards.

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Owner at Woodland Appraisal Group
Louis Pitoni
Agent Pricing Lab
Best Practices
Workshop
Day 1
Louis Pitoni

Louis J. Pitoni, SRA, RAA, is the owner of Woodland Appraisal Group in State College, Pennsylvania. He is an active member and director of the Centre County Association of REALTORS® and the Elk-Cameron Board of REALTORS®. He currently serves on the National Association of REALTORS® Real Property Valuation Committee.

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Certified Residential Appraiser & Owner Ardent Appraisals
Allison Rodriguez
Agent Pricing Lab
Market Dynamics
Day 1
Day 2
Allison Rodriguez

Allison Rodriguez is a Certified Residential Appraiser and the owner of Ardent Appraisals. She has experience in  valuing a wide range of residential properties, including single-family homes, complex residential assignments, and multifamily properties. She specializes in complex valuation matters, serving a diverse clientele that includes realtors, brokers, consumers, attorneys, and other intended users requiring credible, well-supported opinions of value.

In addition to her appraisal practice, Allison teaches appraisal-related education courses for real estate professionals, helping realtors better understand valuation principles, market analysis, and the appraisal process. She is passionate about bridging the gap between the appraisal and real estate communities through education and practical insight.

A significant portion of her complex appraisal work involves properties positioned for potential sale. For assignments that extend beyond the residential scope, Allison collaborates with experienced commercial appraisal teams to ensure clients receive comprehensive and competent service.

Rodriguez is an active member of the Association of Texas Appraisers and the National Association of Appraisers, and she currently serves on the Membership Committee for both organizations. She remains committed to professional involvement and industry advancement.

Currently working toward her Certified General designation, Allison is dedicated to continuing education and maintaining the highest professional standards. She takes pride in delivering credible, reliable valuation services that help clients make informed and confident decisions.

Pricing Strategies

Learn to price real estate like an appraiser, from foundational market analysis to advanced adjustment techniques that hold up under scrutiny.
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1
Pricing Foundations
Beginner
MARKEt Analysis
CMA

Build a reliable framework for pricing residential properties. Learn to read market data, identify meaningful trends, and create pricing logic that clients trust and appraisers can support.

This topic covers:

  • Reading absorption rates and days-on-market signals
  • Identifying when a market is shifting
  • Building CMAs that reflect actual buyer behavior
  • Setting expectations with sellers using data, not hope
2
Comp Selection That Holds Up
INTERMEDIATE
Comps
Bracketing

Learn how to select comparables the way appraisers think about them. Understand bracketing, proximity, and feature matching so your comps support the price rather than undermine it.

This topic covers:

  • Why appraisers reject certain comps and accept others
  • Bracketing strategy for GLA, lot size, and sale date
  • When to expand your search radius
  • Documenting your comp rationale before the appraiser asks
3
Adjustment Methodology for Agents
INTERMEDIATE
ADJUSTMENTS
Analysis

Understand how adjustments actually work so you can anticipate where value gaps will appear. Learn to think like a reviewer and spot issues before they become deal killers.

This topic covers:

  • How appraisers calculate and support adjustments
  • The difference between paired sales and market extraction
  • Adjustments that raise red flags for reviewers
  • Building your own adjustment reasoning for ROV situations
4
Defending Your Price
ADVANCED
BPO
Negotiation

When an appraisal comes in low, what you do next matters. Learn how to build a reconsideration of value that gets taken seriously and when to advise clients to renegotiate instead.

This topic covers:

  • What actually qualifies as a valid ROV argument
  • Structuring your submission so reviewers can act on it
  • When to push back and when to pivot
  • Protecting the deal without burning the appraiser relationship

UAD 3.6

What agents actually need to know
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UAD 3.6
in plain English
What changed—and why it matters to your pricing.
Comp Mapping 
Under UAD 3.6
How the new data fields change how comps are communicated and compared.
Location & View Ratings Decoded
Understanding the standardized ratings that now drive neighborhood adjustments.
Reading a UAD 3.6 Appraisal Report
How to interpret the new format and spot potential issues before closing.

How to Win a Reconsideration of Value

The evidence-based playbook for ROV success.
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The ROV checklist
Data-driven strategies that actually get accepted.
The comp upgrade
Finding stronger comps and explaining why they apply.
The value packet
Supporting docs that reviewers actually read.
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How to write the ask
The email that gets your ROV reviewed.

Working with Appraisers Effectively

Do
Include key context upfront
Frame comps with intent
Match tone to risk level
Build long-term trust
Don’t
Dump unsupported comps
Argue value without evidence
Over-communicate emotion
Burn bridges you'll need later
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Get the UAD 3.6 Survival Guide

A practical, no-fluff guide to navigating UAD 3.6, from common review failures to defensible reporting strategies you can apply immediately.
What changed in UAD 3.6
Field-by-field breakdown of the new requirements.
Where reports fail review
The most common rejection triggers and how to avoid them.
How to adjust your workflow
Templates, checklists, and process tweaks that stick.