ValuSignal

The Signal / Policy / October 28, 2026

Open Real EstateWhat a national listing database would send appraisers, and what it has not decided

On October 26, Keller Williams, AGNT, HomeServices of America and Real REMAX Group proposed one database for every member listing, entered within a business day of signing and sent to MLSs, portals, appraisers and data services at the same time. This is how its two listing views would work, what each puts in front of an appraiser, and which questions are still open as of October 27, 2026.

Start reading

UAD 3.6 6 days to Nov. 2, 2026

Open Real Estate in four numbers

Founding firms
4
Business days to enter a signed listing
1
Listing views
2
Cost to join
$0
AI-generated illustrationStatus as of October 27, 20269 chapters

Key points

  1. AGNT, HomeServices of America, Keller Williams and Real REMAX Group announced Open Real Estate on October 26, 2026. It is free to join, letters of support are non-binding, and a technology vendor is expected to be chosen in early 2027.
  2. Members must enter each listing within one business day of the signed listing agreement. Market-view listings go to MLSs, portals, appraisers and data services at the same time; participant-view listings stay with member firms.
  3. Open Real Estate has not said whether participant-view sales, days on market, price changes, closed sales or listing photos reach appraisers, or what data access will cost.
  4. ARELLO found private listings sold 0.87 points below MLS listings against AVM estimates in 2025, with wider gaps in majority non-white and Hispanic neighborhoods.
01 / What was announcedOct. 26, 2026

An open letter and a set of rules

Four franchisors proposed a national listing database and invited every brokerage to join for free

On October 26, AGNT (the parent of eXp Realty and NextHome), HomeServices of America, Keller Williams Realty and Real REMAX Group published an open letter titled “Housing Markets Must Remain Open To All,” a website and a short list of rules for a project called Open Real Estate. The founders call it a “national residential real estate data-sharing initiative.” For now it is a proposal. The group has asked technology vendors for proposals and expects to choose one in early 2027, and it plans to spend the next six months on governance, hiring an independent leadership team, meetings with MLSs and a national listing standard. Brokerages that sign the letter of support state an intent to take part; the letter does not bind them.

Any licensed residential brokerage or franchise can join at no cost. The founders say Open Real Estate will not be a national MLS or a consumer portal, and that local MLSs “will continue to establish and enforce local listing rules.” They have not said whether any MLS has agreed to accept listings entered through the new system. Our October 6 feature, Velvet ropes, covers the private-listing fight that led to this.

Who has signed onAs of October 27, 2026, from the Open Real Estate site and trade press. Participation is free and the letter of support is non-binding.

Founding members

  • AGNTParent of eXp Realty and NextHome
  • HomeServices of America
  • Keller Williams Realty
  • Real REMAX GroupReal and RE/MAX, combined Aug. 24, 2026

Participating members

  • Brown Harris Stevens
  • Lamacchia Realty
  • Samson Properties
  • Windermere Real Estate
  • Iron Valley Real EstateSigned the letter of support

Invited, not joined

  • Compass International HoldingsInvited as a founding member. A spokesperson said the initiative “returns power to the creator of the listing” and called it “good news for all agents and their clients.” It has not joined.
  1. AnnouncedOct. 26, 2026
  2. Letters of supportOpen, non-binding
  3. Governance and leadershipAbout six months
  4. Technology vendor chosenExpected early 2027
  5. Platform liveNo date announced

Sources: Open Real Estate ↗ FAQ ↗ NAR ↗ HousingWire ↗ Real Estate News ↗

02 / How a listing movesOne rule, two views

A database with input

Every member listing goes in within one business day of signing, then takes one of two tracks

AGNT chief executive Leo Pareja described the design to HousingWire as “a database with input.” Listings would arrive from a brokerage’s own software through an API, from the local MLS, or through a screen Open Real Estate will supply. A member must enter a listing within one business day of the homeowner signing the listing agreement, and any listing marketed publicly anywhere must also be in the database. At entry, the seller and agent choose one of two views. Scroll through the yard below.

  1. 01 / InputA listing comes in three ways

    From a brokerage’s own system through an API, from the local MLS, or through a screen Open Real Estate supplies.

  2. 02 / RepositoryOne national database

    Each listing carries a minimum set of standard fields. Local MLSs can add fields their markets need.

  3. 03 / SwitchThe seller and agent pick a view

    Within one business day of the signed listing agreement, the listing goes in as market view or participant view.

  4. 04 / Market viewEveryone at the same moment

    MLSs, portals, home search sites, appraisers, data services and member firms receive the listing together.

  5. 05 / Participant viewMember firms only

    Agents at participating brokerages can see it. Nobody can market it publicly, the listing firm included.

Brokerage systemLocal MLSOpen Real Estate screenRepositoryStandard fieldsSwitchLocal MLSsPortals and search sitesAppraisersData servicesMember brokeragesMember brokerages only?Appraisers: not published

Market view listings go to MLSs, portals, home search sites, appraisers, data services and member firms at the same time; the founders’ letter says the system will send listings to “industry participants, such as appraisers and data services.” Participant view listings are visible only to agents at participating brokerages and, according to the FAQ, “cannot be publicly marketed by anyone, including the listing agent and the listing brokerage.” The FAQ also gives the organization control over distribution.

Overhead view of a railroad switch at night, where one track divides into two, with wet steel rails catching yard light.
“Open Real Estate has full discretion over where the database’s listings are syndicated.”Open Real Estate FAQ
AI-generated illustration
The rules as published
  • Enter each listing within one business day of the signed listing agreement.
  • Any listing publicly marketed anywhere must also be in the database, using its required fields.
  • Choose market view or participant view at entry.
  • Listings belong to the listing broker. Participants will share in the value of the data; terms are not set.

Sources: Open Real Estate FAQ ↗ Open letter, via HousingWire ↗ HousingWire, Oct. 27 ↗

03 / Why appraisal comes upThe founders’ case

Pricing data and lending

The founders describe private listings as a problem for pricing data, appraisal and lending

The founders also argue in terms of valuation data. Their FAQ says inventory that is marketed privately “can also cause a breakdown in the aggregation of data on home pricing and sales,” and NAR’s account of the launch says the coalition sees “downstream consequences” for banking, appraisal and insurance companies. Keller Williams founder Gary Keller said in a May video that private listings could make the MLS “the market of last resort, the place where properties go after everything else has failed.” NAR reported that Pareja, asked on its Change Agents podcast what happens when values are uncertain, answered: “When you’re not sure what stuff’s worth, guess what financing looks like? It looks like 70% [loan-to-value], 60% LTV, 50% LTV.” Jessica Edgerton, chief executive of the Council of Multiple Listing Services, told HousingWire the council wants to collaborate to “support the comprehensive, reliable data that our banking and lending institutions depend on.”

Macro view along a single steel rail on gravel ballast at night, the rail head glowing amber from a distant lamp.
“When all participating firm’s listings go into one place, fewer homes stay out of sight.”Open Real Estate founders, open letter
“This is not a walled garden or another marketplace that favors one company over another.”Open Real Estate founders, open letter
“…not based on who may have access to certain information hidden behind a closed door.”Chris Kelly, HomeServices of America, to HousingWire
AI-generated illustration
For collateral review

The founders’ argument depends on market-view listings reaching appraisers with their history intact, and on private sales still landing in a record appraisers can search. The published rules settle the first part for listing data. They do not yet address history or closed sales, which chapter 04 lays out path by path.

Sources: Open Real Estate FAQ ↗ NAR ↗ Inman on Gary Keller ↗ HousingWire ↗ Open letter ↗

04 / What an appraiser seesSix paths, one house

Day 0 to day 60

The same listing looks different to an appraiser depending on which path it takes to market

Below, one illustrative house runs from a signed listing agreement on day 0 to closing on day 60 along six paths: a standard MLS listing, NAR’s delayed marketing option, an office exclusive, Compass’s three-phase approach, and the two Open Real Estate views. Each bar shows what an appraiser searching the MLS record could see on each day. The 14-day delay and the Compass phase lengths are illustrations; each MLS sets its own delay, and Compass sets its own phases. Scroll to move the day line.

One illustrative listing · Day 30 of 60

  • In the MLS record
  • In the MLS, held from portals
  • Inside a network only
  • Public, outside the MLS
  • Not entered yet
  1. Standard MLS listingClear Cooperation
    Agreement signedActive in the MLS
    Active in the MLS
  2. Delayed marketing exemptNAR MLOS, since March 2025
    Agreement signedIn the MLS, held from portalsActive in the MLS
    Active in the MLS
  3. Office exclusiveExempt under Clear Cooperation
    Inside one brokerage
    Inside one brokerage
  4. Compass three phasesPrivate exclusive, Coming Soon, MLS
    Private exclusiveComing Soon on compass.comActive in the MLS
    Active in the MLS
  5. Open Real Estate, market viewProposed
    Agreement signedSent to MLSs, portals and appraisers
    Sent to MLSs, portals and appraisers
  6. Open Real Estate, participant viewProposed
    Agreement signedMember firms only
    Member firms only

Illustration, not a real listing. Phase lengths are examples.

A single boxcar standing alone on a short siding in morning fog, beside an empty main line.
A participant-view listing waits on the sidingAI-generated illustration
What an appraiser could verify, path by path“Not published” means Open Real Estate has not said, as of October 27, 2026. Our reading of published rules; local MLS rules vary.
PathIn the MLS record at listingDays on marketPrice changesSold record in the MLSPhotos after sale
Standard MLS listingClear CooperationYesFrom day 1YesFrom MLS entryYesPrice changes recordedYesClosed in the MLSVariesSome MLSs now hide sold photos from public display
Delayed marketing exemptNAR MLOS, since March 2025YesHeld from portals at firstVariesSet by each MLS during the delayYesIn the MLS from filingYesClosed in the MLSVariesSet by each MLS
Office exclusiveExempt under Clear CooperationNoInside a network onlyNoNot marketed, not countedNoKept by the brokerageVariesDepends on local MLS reporting rulesNoNo MLS media
Compass three phasesPrivate exclusive, Coming Soon, MLSNoInside a network onlyNoStarts at MLS entry, after the first two phasesNoEarlier price changes not in the MLSYesIf it reaches the MLSVariesSet by each MLS
Open Real Estate, market viewProposedYesFrom day 1Not publishedNot publishedNot publishedNot publishedNot publishedNot publishedNot publishedNot published
Open Real Estate, participant viewProposedNoInside a network onlyNot publishedNot publishedNot publishedNot publishedNot publishedNot publishedNot publishedNot published

Compass’s middle phase, a public “Coming Soon” listing on compass.com while days on market have not started, has no equivalent under Open Real Estate’s published rules as we read them, because any publicly marketed listing must be in the database from the start. Compass has not joined, and its dispute with CRMLS is over rules that penalize publicly marketing a listing kept off the MLS. The participant view, for its part, is a private tier shared across every member firm instead of one brokerage. Darryl Davis made that point in a HousingWire column, with Compass as the first: “Until most of the industry is inside, ORE is simply a second silo, bigger than the first.”

Open Real Estate has named appraisers as recipients of market-view listings. It has not said whether participant-view sales reach them, whether its database keeps days on market and price changes, or whether it holds closed sales at all.

Sources: Open Real Estate FAQ ↗ NAR MLOS ↗ Darryl Davis, HousingWire ↗ RISMedia on CRMLS v. Compass ↗. Our Velvet ropes feature details Compass’s phases and the GSE listing-history rules.

05 / The price studiesARELLO, September 2026

10 million sales

A regulators’ study found private listings sold slightly below MLS listings, with wider gaps in non-white and Hispanic neighborhoods

The Law and Regulation Committee of ARELLO, the association of state real estate license regulators, compared about 10 million home sales from January 2024 to June 2026 with an automated valuation estimate of each home’s expected price. MLS listings sold 0.62% above expected in 2024 and 0.95% above in 2025. Against that MLS baseline, private listings sold below and Coming Soon listings sold above. ARELLO took no position on private listings and wrote that its neighborhood figures show an association, not discrimination or causation. A 2025 Bright MLS study of about 100,000 Mid-Atlantic sales reached a different result for office exclusives: “whether or not a home was pre-marketed as an office exclusive has no impact on the close price.” ARELLO’s comparison rests on AVM estimates rather than appraised values.

Sale price against MLS listings, percentage pointsMedian sale-to-expected-price ratio, compared with MLS listings in the same period. ARELLO, via HousingWire. ARELLO did not report a private figure for the first half of 2026.
  • Private listings
  • Coming Soon listings
Private listings below MLS listings, by neighborhoodPercentage points. An association, which ARELLO says does not establish causation or unlawful discrimination.
  1. Majority white0.88
  2. Majority non-white2.21
  3. Majority Hispanic3.33
Urban and ruralPoints against MLS listings, 2024 to June 2026.
PrivateComing Soon
Urban−1.54+1.77
Rural−0.81+1.30
By price tier, dollarsMedian difference from MLS listings.
PrivateComing Soon
5th to 35th percentile−$5,055Not reported
95th to 100th percentile−$3,473about +$17,000
VolumeEstimated change in listing counts.
  • Private, 2024 to 2025-2%
  • Private, year to H1 2026-3%
  • Coming Soon, 2024 to 2025+4%
  • Coming Soon, 12 months to June 2026+13%
For collateral review

A gap of about one point against an AVM benchmark is small for any single loan. The larger effect for valuation is what the record keeps: a private sale enters the comparable set without its marketing time or price changes, and the neighborhood figures show where that may matter more. Describe these patterns by market and property type; they are not a reason to treat any neighborhood differently.

Sources: HousingWire on the ARELLO white paper ↗ Inman on the Bright MLS study ↗. Our Velvet ropes feature covers the Bright MLS studies and earlier price research.

06 / Before UAD 3.6Mandatory Nov. 2, 2026

Six days apart

The new appraisal report asks for more condition detail as listing photos get harder to keep

6days to November 2, 2026

UAD 3.6 and the redesigned URAR become mandatory for Fannie Mae and Freddie Mac loans.

Open Real Estate was announced six days before UAD 3.6 becomes mandatory on November 2. The redesigned report replaces much free text with structured choices about condition, quality and features, and appraisers often check those choices for comparables against listing photos. HousingWire reported on October 23 that some MLSs, including CRMLS and Canopy MLS, and the Flexmls platform have added privacy controls for sold-property photos. Virginia appraiser Desiree Mehbod told HousingWire, “If a listing agent wipes out the interior photos and floor plans the second a house sells, we’re left flying blind.” Cotality’s chief valuation officer, Shawn Telford, said that without enough information an appraiser “may not be able to form a credible opinion.”

UAD 3.6 items appraisers often verify from listing photosOur selection. Each item can be checked by inspection, agent contact or other sources when photos are gone, at more time and cost.
  • Condition rating
  • Quality rating
  • Kitchen updates
  • Bathroom updates
  • Interior features
  • View
A hallway in an empty staged home at dusk with a row of empty picture frames on the wall and a lit doorway at the end.
When sold-listing photos come downAI-generated illustration

The Council of Multiple Listing Services told HousingWire that MLSs can take interior photos off public display after a sale while keeping them in the historical record for authorized uses such as appraisal, and that it is writing best-practice guidance. Florida appraiser Frank Gregoire said he bases his fee on the time an assignment takes and would charge more when he has to track down information. Open Real Estate has published nothing on how long it keeps photos and floor plans, or who can see them after a sale.

For collateral review

Ask AMCs and panel appraisers how they verify comparable condition when MLS media is gone, and whether that shows up in turn times and fees. Our UAD 3.6 sales grid and reconciliation features cover the fields involved.

Sources: HousingWire, Oct. 23, 2026 ↗

07 / Who pays for dataTerms not set

Per listing, equally

The founders plan to sell aggregated listing data and split the proceeds per listing, with no prices set

Listings stay the property of the listing broker. Pareja told HousingWire that aggregated data will be sold and the money shared equally per listing, so a brokerage with 100 listings earns the same per listing as one with 10,000: “Not only do we want to democratize the data, we want to democratize the monetization.” Real REMAX chief executive Tamir Poleg said the founders will fund the effort until it brings in revenue. No buyer, price or license has been named. In a HousingWire column, Darryl Davis noted that data licensing helps fund local MLSs today, and that this revenue could move to Open Real Estate members if the database becomes the first stop for data buyers.

Who pays whom for listing dataDashed lines with a question mark: no terms published.
  1. BrokersPay MLS dues and submit listings→ Local MLS
  2. AppraisersPay MLS membership or access fees→ Local MLS
  3. AVM and data vendorsLicense MLS data→ Local MLS
  4. PortalsReceive listings by syndication or IDX← Local MLS

Sources: HousingWire, Oct. 26 ↗ HousingWire, Oct. 27 ↗ Darryl Davis, HousingWire ↗

08 / The larger fight2026

Consolidation and the courts

Open Real Estate arrives during the year the two largest brokerage groups formed and MLSs went to court over listing rules

Compass closed its purchase of Anywhere Real Estate in January, and Real closed its purchase of RE/MAX in August. Zillow loosened its Listing Access Standards in March so that listings no longer need to be in an MLS to appear on Zillow, as long as they are broadly accessible to the public. In October, CRMLS asked a federal court in New York to declare its cooperation rules lawful, Compass sued CRMLS in California, six other MLSs filed a separate suit against Compass in New York, and OneKey MLS joined the CRMLS case. Keller Williams and HomeServices also adopted Cotality’s broker-controlled listing platform, BLX, in May; it is a separate product.

Agents at the two largest brokerage groupsAs reported when each deal closed. We do not total the four founders’ agents because published counts conflict.
  1. Compass International HoldingsAbout 90,000 agents at owned brokerages plus about 250,000 franchise agents, as reported at the Jan. 9, 2026 closeNot joined
  2. Real REMAX GroupMore than 180,000 agents worldwide at the Aug. 24, 2026 closeFounder
2026, in orderOctagon: court filing. Circle: industry move.
  1. Compass closes its purchase of Anywhere Real Estate.
  2. Zillow revises its Listing Access Standards; MLS entry no longer required.
  3. Compass drops its lawsuit against Zillow.
  4. Cotality launches BLX with Keller Williams and HomeServices.
  5. Real closes its purchase of RE/MAX.
  6. CRMLS sues Compass in New York federal court over its listing rules.
  7. Compass sues CRMLS in California federal court.
  8. Open Real Estate announced.
  9. OneKey MLS joins the CRMLS suit against Compass.

Sources: HousingWire on Compass and Anywhere ↗ Inman on Real and RE/MAX ↗ Real Estate News on Zillow ↗ RISMedia ↗ Inman ↗ RISMedia on OneKey ↗ Cotality ↗

09 / Five questionsAnd what we’ll watch

Before governance is final

Five questions for Open Real Estate from appraisers and collateral risk teams

The founders have invited MLSs and other organizations to help shape governance over the next six months. These are the questions whose answers decide what an appraiser receives.

  1. Do participant-view listings, and their sales, reach appraisers?

    A home that sells inside the member network without public marketing is still a comparable sale.

    Published so farParticipant view is visible to agents at participating brokerages. Appraisers are named only as recipients of market-view listings.

  2. Does the database keep days on market and price changes, and can appraisers see them?

    Fannie Mae, Freddie Mac and FHA ask appraisers to report listing history for the subject and comparables.

    Published so farNothing published on history fields.

  3. Are closed sales part of the repository?

    Appraisers value from closed sales. A listings-only feed leaves the sold record with the MLS and public records.

    Published so farThe FAQ describes listings, not sales.

  4. What will appraisers and AVM vendors pay, and under what license?

    The founders plan to earn money from aggregated data. Today most appraisers reach listing data through MLS membership.

    Published so farParticipants will share in the value of their listings. No pricing or license terms yet.

  5. How long are interior photos and floor plans kept after a sale, and who can see them?

    UAD 3.6 asks for condition and feature detail that appraisers often verify from listing photos.

    Published so farNothing published on media.

What we’ll watch

  1. Governance, leadership and a national listing standardAbout six months from Oct. 26, 2026
  2. Technology vendor selectionExpected early 2027
  3. The first MLS to accept listings entered through Open Real EstateNo date
  4. Whether Compass joinsNo date
  5. Rulings in CRMLS and OneKey v. Compass and Compass v. CRMLSNo date

AI-generated illustration.

This article draws on the Open Real Estate site, FAQ and open letter, NAR, HousingWire, Real Estate News, RISMedia and Inman reporting, and the ARELLO white paper as reported by HousingWire, checked October 27, 2026. Open Real Estate is a proposal and its rules may change. Points marked “For collateral review” are our reading. Images and video are AI-generated and show no real company, listing or property. This article is general information, not legal or compliance advice.

The Signal / Twice-monthly briefing

Follow the rules that change how collateral gets valued.

One sourced briefing, twice a month.

Unsubscribe in one click. We don't sell your email or share it with sponsors. Privacy Policy

Found this useful? Share it