Carole Henrysen Strugala

Carole Henrysen Strugala

Certified Residential Appraiser
Zen Appraisals / The Zen Appraiser
BIO

Carole Henrysen Strugala is the founder of Zen Appraisals LLC and a Pennsylvania Certified Residential Appraiser specializing in complex and unconventional property valuation. Known as “The Zen Appraiser,” she focuses on assignments other appraisers often decline — including historic homes, restricted land, divorce matters, and estate appraisals — completing more than 6,000 valuations across Pennsylvania and New Jersey. Beyond her valuation practice, Carole mentors new and struggling appraisers, providing practical, step-by-step business strategies to help them build sustainable, profitable firms.

She also partners closely with real estate agents and attorneys, delivering confident analysis on unique properties while strengthening their ability to serve complex client needs.

Her work blends technical expertise, business strategy, and a client-first mindset — bringing clarity and confidence to some of the industry’s most challenging assignments.

Sessions
Solo Presentation
Day 1
Speakers
Carole Henrysen Strugala
Carole Henrysen Strugala
Solo Presentation
Day 1
Going from 100% Lender Work to 70% Private Work

This session provides a practical, experience-based roadmap for residential appraisers who want to reduce reliance on lender work and build a sustainable private-client practice.

Business Growth
Client Acquisition
New Revenue Playbook