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Eric Cruz
Eric L. Cruz is Chief Revenue Officer at Propy, where he leads revenue strategy across sales, marketing, customer success, and partnerships.
He brings more than a decade of experience in sales leadership and real estate technology, with a focus on scaling high-performing teams and modernizing transaction workflows. His work focuses on the intersection of PropTech, AI, blockchain, and digital real estate infrastructure.
This session is designed to help valuation professionals understand how blockchain, AI, and digitally enabled transaction models are beginning to influence real estate workflows.
The goal is not to speculate, but to give attendees a practical view of where these changes may affect title, closing, ownership transfer, and the valuation ecosystem around them.