Jeff Morley
Jeff Morley is a Certified General Appraiser in Utah and Nevada and holds the MAI and SRA designations from the Appraisal Institute since July 2014. He has extensive commercial and residential appraisal experience. Jeff has been appraising full time since 2002. Jeff was appointed to a 4-year term on the Utah Appraiser Licensing and Appraisal Board in 2016. He has served as a tax appeal hearing officer for the Board of Equalization in Washington and Iron Counties since 2008.
He specializes in the appraisal of recreational properties in Brian Head, Duck Creek, Panguitch Lake and the surrounding areas. Jeff has experience in appraising properties in Washington, Iron, Kane, Garfield and Beaver counties in Utah and in Clark County, Nevada.
In addition to the appraisal of general commercial properties, Jeff has experience in the appraisal of lodging facilities, restaurants, RV parks, subdivisions, apartment housing and large tracts of land. He also has experience in eminent domain, appraisal work of fee and partial interest acquisitions for Right-of-Way, and utility line easements. Jeff is on the UDOT list of approved appraisers for complex properties.
This live recording of Market Moves brings a trusted industry voice directly to the ValuSignal audience to examine how AI is actually showing up in modern appraisal practice.
The session focuses on practical use cases, professional judgment, and where technology genuinely adds, or complicates value in appraisal workflows. Rather than speculative futurism, this conversation centers on what appraisers are encountering now and how leading practitioners are thinking about adoption, risk, and defensibility.